A Little Magic

When we tried to schedule my muga, there was nothing open all week at St. Joe's.  The Med was closed.  I really needed that test to be done before the end of this year, so it was on my 2017 deductible.  I've already reapplied for the prescription assistance program that I was on this year for next year, which means that my first dose of treatment could be covered, thus reducing the amount we have to pay out-of-pocket for our 2018 deductible.  If I'm not able to get the test done, I'm not able to take the drug, which means my deductible would end up paying for the test and not saving me money.

However, there is a magician at Dr. Fleener's office.  Jennifer was able--against all odds--to find me a time for my scan this week!  She's a miracle worker!!!

I didn't have much time to worry about it, as the boys are all so, so sick.  So sick that they slept through opening Christmas presents!

With a little magic---and a smile and a wink---I was able to convince the nurse to let us see all three boys at the same time....at the last minute.  They all have the same thing...why not just swab them all at the same time?

We were a sad story, waiting for the doctor and results.  Turns out, we have walking pneumonia, and thankfully, were able to pick up meds STAT.  The pedi mentioned that I might want to call my doctor and let her know what was going on with the boys, in case I also needed to be medicated.  By that time, the Cancer Clinic was already closed, so I had to leave a message with the answering service.

I head over to the pharmacy to wait for the boys' drugs.  Right as I pulled into the parking lot, Dr. Fleener called, having received my message.  After I explained the situation, she agreed to call in a prescription for me, also.
"What pharmacy?"
"Walgreens of Fitch."
"I'm actually SHOPPING at Walgreens on Fitch right now?"
"REALLY?!?  I'm in the parking lot!"
"Come in, and I'll walk back to the pharmacy and 'call in' a prescription for you!"


She's seriously the coolest.  How many doctors would do that?  LOVE HER.

I'm telling you.....between scheduling working out, people in our corner, and a little magic, we're just gonna make it through 2017!

Dr. Fleener, Zomeda, Zoladex

It?s the day after Christmas, and all through my house, everyone?s coughing?the sickness won?t get out. 

I?m off to the doctor, my year-end report. 

Infusion for bone, and a new 3-month shot. 

My ECHO and heart took a downturn this time,

But human error could occur-I still may be fine. 

A MUGA is ordered for a second check-

I?ve met my deductible, so what-the-heck?

Those results will compare with the ones from before to determine the treatments?less or more?

My CT results show no evidence of new disease,

But the spine?s T7 and T8 still have compressive deformities. 

MRI-no evidence of intracranial metastases,

Just some chronic white matter changes, most likely accelerated from radiation therapy. 

On this, Dr. Fleener has a low level of concern. 

The next MRI would be one from which to learn. 

As I reflect on the year and all we?ve gone through,

I?m humbled at blessings and miracles, too. 

May 2017 go down without another fight. 

Happy new year, and may cancer stay out of sight!

What the expansion of higher education means for graduates in the labour market

by Markus Schwabe
Statistician, Directorate for Education and Skills

A university degree has always been considered as key to a good job and higher wages. But as the share of tertiary-educated adults across OECD countries has almost doubled over the last two decades, can the labour market absorb this growing supply of skills? At first glance, the answer isn�t encouraging: the number of unemployed tertiary-educated adults has been increasing across OECD countries for many years. However, a closer look reveals that the unemployment rate for these adults is still much lower than for those without a university degree.

The latest Education Indicators in Focus policy brief analyses long-term trends in employment outcomes of adults based on their highest level of educational attainment. The figure above shows that, in all OECD countries, adults with tertiary education still enjoy higher employment rates than those without by 10 percentage points, on average, and this advantage has changed little over the past two decades.

While this might seem reassuring, in some countries the reality is more troubling. In Korea, for example, labour market demand has not kept pace with an ever-increasing supply of tertiary graduates. As a result, the employment advantage of tertiary-educated adults decreased slightly, by 0.6 point, between 1995 and 2006. In 1995, tertiary-educated adults in Korea were 13% more likely to be employed than those with an upper-secondary or post-secondary non-tertiary education; today they are only 6% more likely to have a job. With 70% of young adults in Korea holding a tertiary degree, some might wonder whether tertiary expansion has reached its limit. But with populations of school-aged children shrinking across OECD countries, the worry about too many university graduates competing for too few high-skilled jobs might prove to be misplaced.

The �knowledge economy� has increased the demand for better-educated and well-skilled workers. But in many countries, even as enrolments in higher education have grown, companies still report that they cannot find workers with the skills they are looking for. While technological progress and globalisation continue to challenge education systems, automation and digitalisation will be, in the words of two Harvard economists*, an ongoing �race between education and technology�. Countries should thus worry less about the share of tertiary-educated adults in the labour force and more about the skills that education provides. Ensuring that the skills students graduate with are relevant to the labour market will go a long way towards making the expansion of higher education sustainable � and beneficial for all.

*Claudia Goldin and Lawrence F. Katz in their book The Race between Education and Technology (2008), Cambridge, MA: Harvard Univ. Press, Belknap.

Links

Education Indicators in Focus No. 57 - Is labour market demand keeping pace with the rising educational attainment of the population?
Education at a Glance 2017 - OECD Indicators

Join our OECD Teacher Community on Edmodo

H&P #32

My last treatment of 2017 is in the books!  The start of this year brought cancer back, again, but we fought and prayed, and I'm still here....IN REMISSION!  My hair is growing back, and it looks like I'm going to push past that six to twelve months of expected life.  I keep waiting for reality to close in, to hear bad news again, to face the fight once more.  However, we are about to celebrate a new year...an EVEN year.  That has to be good news!

I'm entering the new year with one word:

FAITH

Merry Christmas and HAPPY NEW YEAR!!!!

Busting the myth about standardised testing

by Tarek Mostafa
Analyst, Directorate for Education and Skills

Standardised testing has received a bad rap in recent years. Parents and educators argue that too much testing can make students anxious without improving their learning. In particular, standardised tests that could determine a student�s future � entry into a certain education programme or into university, for example � might trigger anxiety and, if conducted too frequently, might lead to poorer performance, absenteeism and lower self-confidence. But are standardised tests really used all that frequently? And do they exacerbate anxiety and undermine performance?

Evidence from PISA dispels these myths.

On average across OECD countries, about one in four 15-year-old students attends a school where mandatory standardised tests are never used, and three in five attend schools where these tests are used only once or twice a year. In 11 countries, including Belgium, Costa Rica, Germany, Slovenia and Spain, more than one in two students are in schools that never assess students with mandatory standardised tests. In contrast, teacher-developed tests and judgemental ratings are used considerably more frequently. On average across OECD countries, nearly one in three students sits teacher-developed tests every month, and about two in five sit these tests more than once a month. In Belgium, Canada, France, the Netherlands, Singapore, Spain and Chinese Taipei, more than 50% of students sit teacher-developed tests more than once a month.

Moreover, contrary to commonly held beliefs, the frequency of tests, as reported by school principals, is not related to the level of test anxiety reported by students. In fact, on average across OECD countries, students who attend schools where they have to sit standardised or teacher-developed tests at least once a month reported similar levels of test anxiety as students who attend schools where assessments are conducted less frequently. One possible explanation is that test anxiety is triggered by aspects of the tests other than their frequency. For instance, the nature or difficulty of the task, the surrounding atmosphere, time constraints, characteristics of the examiner, the mode in which the test is conducted, and the physical setting of the test might influence a student�s psychological attitudes towards the test. All of these factors, in turn, interact with the student�s own ability, self-confidence, motivation, study and test-taking skills, and preparation.

The relationship between performance in science and the frequency with which schools or countries assess students is also weak. On average across OECD countries, students who are assessed with mandatory standardised tests at least once a year score slightly lower in science (by six points) than those who are assessed more frequently, while students who are assessed with teacher-developed tests at least once a month score somewhat higher (by five points) than those who are assessed less frequently. But after accounting for students� and schools� socio-economic profile, these associations are not significant.

The findings also show that students� school experience have a stronger relationship with their likelihood of feeling anxious than the frequency with which they are assessed. PISA shows that students reported less anxiety when their teachers provide more support or adapt the lessons to their needs. In contrast, students reported greater anxiety when they feel that their teachers treat them unfairly, such as by grading them harder than other students, or when they have the impression that their teachers think they are less smart than they are.

In a nutshell, when it comes to standardised tests the evidence from PISA is clear: The negative influence these tests have on schoolwork-related anxiety is a myth, and the bad rap they have received in recent years is unwarranted. Standardised and teacher-developed tests play an important role in monitoring student performance and academic progress. They do not exacerbate anxiety, especially when students perceive that their teachers treat them fairly, and help them build their self-confidence.

Links
The Programme for International Student Assessment (PISA)
PISA in Focus No. 79 - Is too much testing bad for student performance and well-being?
PISA 2015 Results (Volume II) - Policies and Practices for Successful Schools
PISA 2015 Results (Volume III) - Students' Well-Being

Follow the conversation on Twitter: #OECDPISA

Image source: @Shutterstock

CT Scan, MRI, ECHO

After enjoying another *delicious* vanilla shake, I spent today in scans. Something about the brain was weighing heavy on me, and dr. F put in orders for STAT reports.

I was sooooooo relieved when her office called to tell me the good news that there are no Metsin my brain!!  I?m still cancer free there!!  (Still waiting on other reports.)

The CT went well, since they could access my port. The MRI was a little more rough, but I?ll take that in exchange for good news. 


It was especially worrisome, after the wreck I had late Saturday night. I was driving in rainy weather. Around a curve, my car started to skid and then locked up. I continued to slide off the road and into a ditch and some trees. Thanks to my overworked, underpaid guardian angels, I walked away without even a scratch or sore muscle. The car? Not so much. 

I sit here, kicking cancer with the kicks my dear friend, Michele, found me for mathematical power!!!  Love times infinity. ??

I just cannot give enough thanks for prayers and miracles from heaven!! 

Citizenship and education in a digital world

by Marc Fuster
Consultant, Directorate for Education and Skills

"Everyone believes in the atrocities of the enemy and disbelieves in those of his own side, without ever bothering to examine the evidence�, George Orwell wrote in 1943. And in an era of �fake news� and post-truth, it resembles our world today.

Democracies are built upon the principles of equality and the participation of citizens in public deliberation and decision making. But participation can only work if people have at least a basic understanding of the system�s norms and institutions, can form opinions of their own and respect those of others, and are willing to engage in public life one way or another. A new Trends Shaping Education Spotlight looks at how civic education can support students in developing the knowledge and skills needed to take part in the democratic process, especially in an increasingly digitalised world.

Equipping young citizens with civic and political knowledge and skills is at the centre of education�s mission, and civic education is part of the curriculum in all OECD countries. Nevertheless, data from an international assessment on civic knowledge and attitudes show that the majority of adolescent students in many countries lack a deeper understanding of how democracy works in the world they live in, even if they know basic facts about democracy. This raises questions about how teachers and schools can do better at preparing young people for the world.

Evidence suggests that civic-specific subjects and rote-learning approaches have little influence on students� civic knowledge or on their attitudes about civic and political engagement. Instead, effective civics pedagogy depends on a classroom climate that encourages students� participation in open discussions on political issues connected to their daily life and interests.

Participation in extracurricular activities or decision making bodies at school can also increase students� civic skills and engagement. Furthermore, experiential pedagogical approaches, such as service learning, allow students to benefit from both the hands-on experience of serving community needs and the subsequent discussion and reflection in class. Research shows that service learning works best when projects establish a clear set of learning objectives and identify the kind of service opportunity that bests suits them.

These days, the world is also online. Technology facilitates political participation and contributes to keeping us informed -- or not. As social media develops, people increasingly rely on the online information that is shared by those they trust. But such information is not always verifiable, which can make it difficult to sort fact from fiction. This challenges our capacity to make informed decisions and undermines the quality of public deliberations.

As societies grow increasingly digitalised and become awash with �fake news�, citizens� digital literacy becomes more and more important. Proficiency in digital reading is the ability to plan and execute a search, evaluate the usefulness of information, and assess the credibility of sources. However, the assessment of digital reading in PISA 2012 revealed that only about 8% of 15 years-old across OECD countries are able to navigate online information autonomously and efficiently, evaluate information from several sources and assess its credibility and usefulness. Thus, more needs to be done to develop students� digital skills in online reading and also in producing and sharing digital content. Furthermore, raising students� awareness on what is appropriate to share -- and how -- is essential for developing more ethical (digital) attitudes and behaviour.

So the mission of teachers and schools to provide their students with the civic and political knowledge needed for adult life needs more attention than ever. In the 21st century, this requires a focus on digital democratic citizenship and the kind of skills and attitudes that come with it. Sustaining democratic institutions and social relations over time depends on the way we support and encourage young people to become active and engaged citizens, both on and offline.

Links

Trends Shaping Education Spotlight No. 13: Citizens with a say
Centre for Educational Research and Innovation (CERI)

Students, Computers and Learning - Making the Connection

Join us on Edmodo

Image source: @Shutterstock

Educating our youth to care about each other and the world

by Andreas Schleicher
Director, Directorate for Education and Skills

In 2015, 193 countries committed to achieving the 17 Sustainable Development Goals (SDGs) of the United Nations, a shared vision of humanity that provides the missing piece of the globalisation puzzle. The extent to which that vision becomes a reality will in no small way depend on what is happening in today�s classrooms. Indeed, it is educators who hold the key to ensuring that the SDGs become a real social contract with citizens.

Goal 4, which commits to quality education for all, is intentionally not limited to foundation knowledge and skills, such as literacy, mathematics and science, but emphasises learning to live together sustainably. This has inspired the OECD Programme for International Student Assessment (PISA), the global yardstick for success in education, to include global competence in its metrics for quality, equity and effectiveness in education. PISA will assess global competence for the first time ever in 2018.

PISA conceives of global competence as a multidimensional, lifelong learning goal. Globally competent individuals can examine local, global and intercultural issues, understand and appreciate different perspectives and world views, interact successfully and respectfully with others, and take responsible action toward sustainability and collective well-being.

It is worth looking at these four dimensions in some more detail.

Examine issues of local, global and cultural significance. This refers to the ability to combine knowledge about the world with critical reasoning whenever people form their own opinions about a global issue. Globally competent students can draw on and combine the disciplinary knowledge and modes of thinking acquired in school to ask questions, analyse data and arguments, explain phenomena, and develop a position regarding a local, global or cultural issue. They can also access, analyse and critically evaluate messages delivered through the media, and can create new media content.

Understand and appreciate the perspectives and world views of others. This highlights a willingness and capacity to consider global problems multiple viewpoints. As individuals acquire knowledge about other cultures� histories, values, communication styles, beliefs and practices, they begin to recognise that their perspectives and behaviours are shaped by many influences, that they are not always fully aware of these influences, and that others have views of the world that are profoundly different from their own. Engaging with different perspectives and world views requires individuals to examine the origins and implications of others� and their own assumptions. This, in turn, implies a respect for and interest in the people who acknowledge and appreciate the qualities that distinguish individuals from one another are less likely to tolerate acts of injustice in their daily interactions. On the other hand, people who fail to develop this competence are considerably more likely to internalise stereotypes, prejudices and false heuristics about those who are �different�.

Engage in open, appropriate and effective interactions across cultures. Globally competent people can adapt their behaviour and communication to interact with individuals from different cultures. They engage in respectful dialogue, want to understand the other, and try to include marginalised groups. This dimension emphasises individuals' capacity to bridge differences with others by communicating in ways that are open, appropriate and effective. �Open� interactions mean relationships in which all participants demonstrate sensitivity towards, curiosity about, and a willingness to engage with others and their perspectives. �Appropriate� refers to interactions that respect the cultural norms of both parties. In �effective� communication, all participants can make themselves understood and understand the other.

Take action for collective well-being and sustainable development. This dimension focuses on young people's role as active and responsible members of society, and refers to individuals� readiness to respond to a given local, global or intercultural issue or situation. It recognises that young people can have an impact on personal and local situations, but also on digital and global issues. Competent people create opportunities to take informed, reflective action and have their voices heard. Taking action might imply standing up for a schoolmate whose human dignity is in jeopardy, initiating a global media campaign at school, or disseminating a personal opinion about the refugee crisis through social media. Globally competent people are engaged to improve living conditions in their own communities and also to build a more just, peaceful, inclusive and environmentally sustainable world.

Naturally, global competence can be developed in many contexts; but schools can play a crucial role in this regard. Schools can provide opportunities for young people to critically examine developments that are significant to both the world at large and to their own lives. They can teach students how to use digital information and social media platforms critically and responsibly. Schools can also encourage intercultural sensitivity and respect by encouraging students to engage in experiences that nurture an appreciation for diverse peoples, languages and cultures. This central role of schools makes a strong case for PISA to examine global competence.

All of this leads to the question: How does one assess global competence? In 2018, PISA will make a first start with a two-part assessment consisting of a cognitive test and a background questionnaire. The cognitive assessment elicits students� capacities to critically examine news articles about global issues; recognise outside influences on perspectives and world views; understand how to communicate with others in intercultural contexts; and identify and compare different courses of action to address global and intercultural issues.

In the background questionnaire, students will be asked to report how familiar they are with global issues; how developed their linguistic and communication skills are; to what extent they hold certain attitudes, such as respect for people from different cultural backgrounds; and what opportunities they have at school to develop global competence. Answers to the school and teacher questionnaires will provide a comparative picture of how education systems are integrating international and intercultural perspectives throughout the curriculum and in classroom activities.

Taken together, the cognitive assessment and the background questionnaire will allow educators and policy makers to address important questions, such as:

• To what degree are students able to critically examine contemporary issues of local, global and intercultural significance?
• To what degree are students able to understand and appreciate multiple cultural perspectives (including their own) and manage differences and conflicts? 
• To what degree are students prepared to interact respectfully across cultural differences? 
• To what degree do students care about the world and take action to make a positive difference in other peoples� lives and safeguard the environment? 
• Are there inequalities in access to education for global competence between and within countries? 
• What approaches to multicultural and intercultural education are most commonly used in school systems around the world?
• How are teachers being prepared to develop students� global competence?

This assessment offers a tangible opportunity to provide the global community with the data it needs to build more peaceful, equitable and sustainable societies through education. It will provide a comprehensive overview of education systems� efforts to create learning environments that encourage young people to understand one another and the world beyond their immediate environment, and to take action towards building cohesive and sustainable communities. It will help the many teachers who work every day to combat ignorance, prejudice and hatred, which are at the root of disengagement, discrimination and violence.

Some have already raised concerns about the feasibility of measuring students' readiness to engage with the world through an international test. International comparisons are never easy, and they are not perfect, particularly when it comes to measuring such complex competences. But without quality data, it will be difficult to initiate a fruitful, global dialogue about what works in education.

Links
Preparing our youth for an inclusive and sustainable world: The OECD PISA global competence framework

Programme for International Student Assessment (PISA)

Follow the conversation: #OECDPISA and #GlobalCompetence

Bad SEO's? What About Bad SEO Clients?

You pay attention all the time about bad seos. Bad seos are presenting nugatory services, failing to deliver on their internet advertising promises, polluting the quest engine effects--nicely, lots of awful things. However how much ever gets stated approximately bad seos' non secular counterparts: awful seo clients?
As an search engine optimization, i'm able to see matters from the opposite side of the table. You spot, no matter attempting hard to make it clear i'm a very good, ethical, effects-oriented, smarter advertising, white-hat search engine optimization, i have gotten no cease of inquiries from terrible potential search engine optimization customers. Sure, no one who gets cheated is ever completely responsible, and a few cheated groups are completely blameless. However the terrible seos would have too small a market to live in enterprise if it were not for nearly-as-bad clients.
Shades of horrific seo customers

First, permit me make clear what i imply with the aid of "te 

rible" seos. Bad seos are terrible because they either do unethical things to get e-advertising outcomes, or because they always fail to deliver outcomes. A very good search engine optimization grants consequences and does it with out trampling over other humans's rights (like submitting computerized feedback to their web sites or trying to get suitable web sites de-listed).
A horrific search engine optimization purchaser, in flip, is a person who will only be happy (albeit briefly) with a horrific search engine optimization. Because they do not want to don't forget ethical web experts or smarter advertising and marketing strategies, they're growing markets for the e-advertising and marketing charlatans and black-hats. There are two basic varieties of horrific seo customers: crooks and idiot--oops, i suggest, ethically challenged and judgmentally-challenged.
Ethically-challenged search engine optimization customers
I have never gotten so many inquiries requesting out-and-out unethical services. Nonetheless, i have been requested approximately blog-sp@mming software program and other shady internet advertising and marketing techniques a couple times. A colleague shared this gem with me: "have you ever idea about just scanning a book from the library and the usage of it for net content material? Or is that too excessive-risk?" (severely, a person requested him this.)
Of route, judging from the quantity of remark sp@m and seo-influenced hacking at the internet, there is plenty of demand for this stuff.
Judgmentally-challenged seo customers
A miles larger organization of bad seo customers are genuinely people who insist on putting themselves in the manner of fraud. Sure, that's proper: i am blaming the sufferer. Someone who goes searching out a $five gold watch can't cry too lengthy if the watch turns out to be fake or hot. With seo, there are some extra nuances, however it's the equal essential concept.
The overwhelming majority of those judgmentally challenged souls are personal people whose most effective enterprise is the business-in-a-kit range. But they're additionally occasionally representatives of real a hit businesses. The actual businesspeople have a tendency to be faster to permit their misconceptions cross (in spite of everything, they could come up with the money for the actual seo options), but no longer usually. Permit's observe a few consultant styles of this institution, instantly out of my own inbox (word: those are inquiries from possibilities, not actual clients).
Something-for-(little more than)-nothing clients
Simply, i have a tendency to think those humans must be within the ethically challenged organization, however perhaps it is just the remnant of my work ethic making me be suggest there are absolutely two types of these customers:
The ambitious however cheap client: "i would want to get to the top of google for the key-word, 'mortgage' so i'm able to turn over $100,000/month in revenue. I will spend as much as $1,000."
The adsense-is-my-business-plan customer: you would not consider the numbers of inquiries i am getting from those who only plan to make money off adsense or other on-web site marketing--they don't actually have a plan for purchasing repeat traffic, nor do they have content material to synergize with the seo attempt. Through shopping for promotional offerings, they might basically be buying marketing for you to make cash off marketing--you see wherein that may be a trouble?
Some other manner of searching at it: why would not i just create a domain myself and preserve all of the make the most of my efforts? In truth, most seos do have their very own undertaking sites, which might be regularly monetized by adsense. The cash we could otherwise get from adsense is one very low baseline for pricing our offerings. Valid search engine optimization clients are commonly promoting items or offerings at a earnings price that works out to ten or more times what they may get from adsense.
Similarly to the grasping, i also see some other varieties of less not unusual, however nonetheless difficult prospective seo customers:
Search engine optimization-starry-eyed customers: "seek engine traffic is truly the first-class way for me to get puppy-sitting clients in my tiny himalayan village."
The little-understanding-is-a-dangerous-component client: "do not inform me about keyword research, content material, anchor textual content, or natural linking method, just get me the pagerank (or hyperlinks, key-word density, or whatever the fad is)."
Gullible-and-not-letting-pass client: "i realize of as a minimum two services with a purpose to post my website online to hundreds of search engines for $29.95. In case you cannot do that, i'll take my business somewhere else."
I-will-in no way-consider-search engine optimization-but-i will-consider-it-anyway client: "nobody can guarantee a great seek engine ranking so this is all useless--i will just go together with that $29.95 seek engine submission package deal a person simply emailed me about. At the least it's reasonably-priced."
In quick, if you are going to discover desirable seo internet specialists, you want: 1) sensible expectations; 2) a sensible finances; 3) solid data. Do not expect something for not anything, do a little reading, and it is a good deal less likely you may fall sufferer to awful seos.

What Is SEO and How How Has It Changed Over the Years?

1. many commercial enterprise proprietors will right here hear the word 'search engine optimization' (or seo) from friends in the enterprise network or maybe competitors and might do not forget it as a direction to increasing income, but what's seo? rather, a business proprietor can also have attempted 'search engine optimization offerings' in the past and observed it either did not paintings in addition to anticipated or become operating, however now not as effective - this article explains what seo is, and why 'new' seo is working higher than ever.
2. 
   
3. i've been running in search engine optimization and rating website market, earlier than it became even known as seo. right here are the changes in search engine optimization for the reason that start of the new millennium and what you have to be looking for within the seo offerings that your seo agency gives or presents.
4. 
   
5. we take a look again at search engine optimization over time and explain what search engine optimization is today and the way first-class to utilise it for our internet site.
6. 
   
7. search engine optimization in 2000
8. 
   
9. back on the start of the millennium the 'large' engines like google that the general public were using have been lycos and excite. of course, lower back then a totally small percentage of the United Kingdom populace had get right of entry to to the internet and people that did had a slow 'dial-up' system.
10. 
    
11. websites have been one or  pages with basic records to allow them to load quick (inside 20 seconds). seo practices again then were to 'disguise' as many keywords on a page as possible, so the website turned into located for those searches with out making the page appearance to spammy for traffic.
12. 
    
13. in 2002 google launched some thing known as 'adwords' and it become predicted to be the dying of search engine optimization, as humans could pay for prominence, at the now the no 1 internet site for starting net searches.
14. 
    
15. in 2003, yahoo purchased inktomi, altavista and fast, which became essentially the stop of all of the 'smaller' engines like google. google started out to stamp down on 'junk mail' practices and web sites. on the equal time google realised that 'adwords' have been now not going to kill off search engine optimization and that during fact the 'natural listings' recommended traffic again to their search engine platform. google commenced to recognize 'professional search engine optimization' specialists and promoted suitable seo in place of spamming seo.
16. 
    
17. 2004 noticed the primary internet site 'banned' from the net as google took action towards websites that have been spamming them. in addition they took felony motion in opposition to the "search engine optimization organization" accountable.
18. 
    
19. to rank a website in 2006 you simply needed links returned to your internet site and so buying links / link alternate become all the rage and maximum web sites had an internet web page in which they would list businesses and links to their internet site (i am still surprised what number of web sites continue this practice).
20. 
    
21. between 2004 and 2008 google, now turned into the handiest actual "player" in the search engine global, started out taking action against poor linking practices and groups and started out tightening up on unsolicited mail and buying links. the 'noughties" ended with all "naughty" search engine optimization practices being almost stamped out, as google concentrated on ranking web sites based on their content and it is relevance to the hunt being done.
22. 
    
23. seo in 2010
24. 
    
25. between 2010 and 2015 we started to see the search engines take note of 'social media' sites and soon the results were packed with twitter 'tweets' in the consequences. (i will nevertheless see the face of one among my customers while searching google for his enterprise, and the complete first web page of the hunt effects had been compiled of tweets of a twitter communique that  contributors of staff had been having about how horrible the enterprise turned into!)
26. 
    
27. movies and photographs were also delivered in to the quest outcomes with the google 'caffeine' replace.
28. 
    
29. google added "personal seek results" with the websites proven in the search results based totally on your previous searches and websites you had visited before. this induced a 'little bit of a stir' in the search engine optimization international as customers claimed their web sites had been "top of google" for any search they did related to their industry, just because that they had visited their own internet site frequently earlier than, so google of course fed them back the internet site for all relevant searches. this will nevertheless be a piece of an problem till you display them the new 'google incognito seek'.
30. 
    
31. the point of interest on ranking websites changed into on being discovered for massive key phrases. a 'plumber' in bristol might want to rank for that seek, and in order that became the point of interest.
32. 
    
33. google 'panda' and 'penguin' updates figuratively killed off 'link exchanges' with large consequences for websites who had inappropriate hyperlinks pointing closer to them. at the equal time google added "no comply with links" to allow web sites to offer relevant hyperlinks to other websites and records with out penalising either birthday celebration. it was the begin of "safe linking". nice and applicable content material changed into now the important thing to ranking inside the search engines like google.
34. 
    
35. a file by the 'office for countrywide facts' in 2014 stated:
36. 
    
37. 38 million adults (76%) in brilliant britain accessed the net every day, 21 million greater than in 2006, whilst at once comparable statistics started out.
38. get right of entry to to the internet the usage of a mobile telephone extra than doubled between 2010 and 2014, from 24% to fifty eight%.
39. 74% of all adults sold items or services on line, up from 53% in 2008. garments (forty nine%) had been the most popular on line purchase in 2014.
40. of all adults in notable britain, sixty seven% are aware of internet storage area services, but the absorb of those services to save statistics is a great deal lower at 35%.
41. in top notch britain, 22 million households (eighty four%) had net get entry to in 2014, up from fifty seven% in 2006.
42. fixed broadband net connections had been utilized by 91% of households.
43. the UK was now (nearly) net savvy and usage of cellular phones to visit websites became big.
44. 
    
45. seo 2015 and onwards
46. 
    
47. the most important alternate to the search engines like google and yahoo in 2015 became the 'penalisation' of websites that had been now not "mobile pleasant" - a mobile friendly internet site has specific records for the smaller display screen to make it less difficult for the consumer to study and recognize. in making sure that users got the excellent enjoy google began ranking cellular friendly or responsive web sites (where the internet site automatically adjustments its length and layout to suit the screen) higher in the rankings.
48. 
    
49. the UK population were using their cell phones for local searches, and local organizations could at final benefit a bonus over the huge corporates or 'countrywide' corporations on the net.
50. 
    
51. the creation of 'semantic seek', where google brings again websites within the consequences no longer based at the keywords, however the content material on a page, once more changed the way search engine optimization agencies checked out working on web sites. ranking for the 'large' key phrases, along with 'plumber bristol' have become much less essential, as internet customers have become more savvy with their searches. 'lengthy tail key phrases', and as many as possible, began to develop website traffic and extra importantly, conversions.

1. what is the search engine optimization technique these days?
2. 
   
3. it might be accurate to say that the techniques or practices associated with seo have now out grown the time period 'seo'
4. 
   
5. in years gone by using running the content and structure of a internet site turned into enough. now, there's so much more to do to not simplest rank a internet site in engines like google, but to get client engagement. a higher description of the carrier might be 'digital advertising'.
6. 
   
7. antique practices, as stated earlier, meant 'massive' key phrases had been key to rating. a focal point on a unmarried keyword according to web page or even for a whole internet site could rank the enterprise and back then it become all approximately 'ratings'.
8. 
   
9. old way of doing search engine optimization
10. 
    
11. these days there are a range of of things to remember in regards to search engine optimization. 'semantic seek' is the primary driving force and conversion the principle aim, now not scores.
12. 
    
13. semantic search is wherein google returns records on the page, no longer the description the website writer input, back to the searcher. an instance of this would be to take the 'plumber bristol' example. some years ago you would have targeting rating the enterprise for "plumber bristol", "plumber in bristol" and possibly "emergency plumber bristol" - despite the fact that this nonetheless holds authentic for groups that offer an answer for 'misery purchases' (in which time and an answer outweigh the want for information and recommendation) higher practice at some point of a internet site is to feature content material that gives recommendation and guidance and consists of 'long tail key phrases' (three or four phrase searches) including "emergency plumber with unfastened callout in bristol" or "critiques for an emergency plumber close to me". google desires the user to have the best enjoy and discover the applicable records fast, and semantic seek achieves this. that is also realistic for a commercial enterprise proprietor. might you as a substitute your website changed into located with the aid of a searcher looking for "plumber bristol" in which they could be after facts, looking to get a task, searching out a plumbing service that you may now not offer, or for a specific and targeted seek including "great emergency plumber near bs7″? "plumber bristol" will get you a website vacationer, being determined for "quality emergency plumber close to bs7″ will get you a client.
14. 
    
15. in phrases of keywords this is the most important exchange google have made and it's far here to stay. search engine optimization or virtual marketing is no longer approximately in which you rank, but what number of specific search terms you can be determined for and their conversion in to paying customers.
16. 
    
17. internet site content material
18. 
    
19. some years ago (and only 2 or 3 years ago) google suggested to expert search engine optimization corporations that three hundred phrases on a web page was sufficient content material. final year they stated the minimal must be at the least 500 words.
20. 
    
21. every day i am asked to check a website by using a capacity purchaser - and most of them have between a hundred and fifty to 250 phrases on a page. that is not unusual exercise. there are two ways to examine this. either google has to alternate it is expectancies as most web sites do now not meet their grade or any other way to study this is as an smooth manner to leap the competition through certainly adding content to your website. do you watched google will decrease it is expectancies or assume web sites to enhance to their fashionable? google launched the 'mobile pleasant' replace understanding that someplace around eighty% of websites could want to be upgraded - and that they did it anyway because it benefitted over 50% of there users. pleasant content material outcomes a hundred% in their users.
22. 
    
23. i endorse to our client approximately 800 words per page. that is sufficient content to be 'semantic seek' friendly, offer relevant content and now not be too phrase heavy.
24. 
    
25. exact exercise is to have:
26. 
    
27. page name - say what the web page is set ('large' keyword if you ought to)
28. headline - asking a query
29. first paragraph explains in short explains the content / solution
30. photo / or video
31. longer description of the solution
32. take our emergency plumber in bristol, for example:
33. 
    
34. page identify: emergency plumber bristol
35. 
    
36. headline: are you looking for the first-class emergency plumber near you in bristol?
37. 
    
38. first paragraph: smith plumbing offer a 24 hour emergency plumbing service in bristol. we do not price a name out fee and can be with you in 20 minutes. that is why our customer opinions and feedback say we are the exceptional emergency plumbing service to your place. name now on...
39. 
    
40. image of the van or the plumber searching expert
41. 
    
42. longer description: what they could restore, commonplace troubles they resolve, a number of the costs from their customers etc.
43. this has a number of blessings.
44. 
    
45. first off, the ones folks who just want a plumber will examine the primary paragraph, see the picture of the van (construct authority and professionalism) and make contact with the plumber. other human beings will want greater records which they could locate similarly down the page. is this cheating at search engine optimization? truly now not. you are imparting relevant information to the user and google will love you for it. how content material is established and written on a web page is the "new" seo.
46. 
    
47. the second advantage is that your website will start to be determined for a combination of the phrases at the web page - semantic seek - in the example above the plumber might be determined by customers and capability customers seeking out "smith plumbing","emergency plumber near me", "emergency plumber in bristol", "best24 hour emergency plumbing provider in bristol", "emergency plumber bristol reviews" and dozens more search phrases. in case you had been a plumber might you as an alternative be discovered for one large key-word or a couple of relevant patron changing keywords? i thought so, and so does google.
48. 
    
49. vintage practices have been to create website content for the serps. now you should create content material to offer cost for clients. this is an easier process than you might think.
50. 
    
51. what had been the closing five consumer enquiries in your business? what became the trouble they were looking to resolve? write approximately the hassle and your answer.
52. 
    
53. hyperlink constructing
54. 
    
55. the historic manner of 'hyperlink constructing' changed into to get as many hyperlinks from as many places as feasible. this year we has a very massive corporation contact us about their search engine optimization and they had been horrified when we advised that they had to put off their 1.4 million links back to their internet site as they had spent a fortune through the years shopping for the links. beside the point links, and the extra you've got the more negative it's far, highlights to google the irrelevance of your internet site - regardless of how relevant it is probably.
56. 
    
57. nowadays, a few, relevant hyperlinks is a ways better than a million hyperlinks returned on your website. these days, hyperlinks need to be constructed thru engaging relationships. taking our plumber once more, a hyperlink returned from the 'fuel secure sign up', a local plumbing centre or toilet showroom, and a few local websites that like his records would be enough.
58. 
    
59. social media
60. 
    
61. despite the fact that we nonetheless get a some groups like this now, some years in the past when we recommended groups need to be on facebook i was commonly advised "facebook - this is for teenagers isn't it? that isn't always our market". if done well, fb can force extra traffic and paying customers to your door than your internet site. facebook's biggest user group is 25 to 34 12 months olds, 2nd biggest is the 35 to forty four years old age institution. the 45 to fifty four year olds are using fb greater than teens, and as almost as a lot as 18 to 24 12 months antique.
62. 
    
63. fb users united kingdom age - courtesy of statista
64. 
    
65. fb lets in a commercial enterprise to construct a emblem, engage customers, get client opinions and instantaneous customer remarks. in contrast to critiques in your website which capacity patron may see if they visit your website, a overview on facebook is visible straight away through all of the customers friends and if their buddy 'likes' the comment - all in their buddies, pals. increasingly more of our clients have become leads from fb. human beings are asking their pals for pointers on organizations to apply and getting dozens of guidelines again - if you are on fb you're more likely to get a direct hyperlink for your touch records.
66. 
    
67. what is next for 'social media'? stay streaming! twitter has bought a corporation known as 'periscope' which permits you to stay flow video out of your telephone. "so what?" i pay attention our 'emergency plumber' asking. if i had been a plumber i'd be live streaming my paintings as i restoration a problem, with the video going out live to all of my fans and their buddies - my personal tv channel this is free-to-air across the entire international. next time your enterprise conducts a 'mind storming session' - periscope it - your patron will inform you what the solutions are.
68. 
    
69. video marketing
70. 
    
71. there are not any 'old' seo practices for video because it just did not exist and while youtube began out it changed into for displaying humorous videos of cats and so on.
72. 
    
73. these days that has all modified. youtube is the second one biggest seek engine within the global and is owned by google. youtube has over 1 billion users global and each minute, 300 hours of films are uploaded. it would take you about 2 years to look at all of the movies with the intention to be uploaded within the next hour. it would take you the rest of your existence to observe all the videos uploaded these days. google's own facts say that through 2018 73% of searches positioned into a search engine will result in the man or woman watching a video. consider it any other way, in multiple years while 10 human beings seek the internet to your product or service - 7 of them will watch a video, 2 will visit a website. that is why i create films for our customers as part of our 'virtual advertising service'.
74. 
    
75. seo organization bristol offers a full virtual and internet advertising carrier, such as seo or search engine optimization.
76. 
    
77. we paintings with groups at some stage in the UK and across the world. go to our internet site to acquire a quote to your enterprise athttps://seogroupbuyon.blogspot.com/

Bad SEO's? What About Bad SEO Clients?

you hear all the time approximately awful seos. awful seos are offering worthless offerings, failing to supply on their net advertising and marketing promises, polluting the search engine consequences--nicely, a number of terrible matters. however how a lot ever gets stated about horrific seos' spiritual counterparts: awful seo customers?

as an seo, i'm able to see matters from the other aspect of the desk. you spot, despite attempting hard to make it clean i'm a great, moral, consequences-oriented, smarter advertising, white-hat search engine optimization, i have gotten no give up of inquiries from terrible prospective seo customers. sure, nobody who gets cheated is ever absolutely in charge, and some cheated agencies are absolutely innocent. but the awful seos would have too small a market to stay in business if it weren't for nearly-as-terrible customers.

shades of awful search engine optimization clients

first, permit me make clear what i mean via "horrific" seos. awful seos are awful due to the fact they both do unethical things to get e-advertising outcomes, or because they constantly fail to deliver outcomes. a very good seo promises effects and does it without trampling over different humans's rights (like filing automated feedback to their websites or trying to get appropriate sites de-indexed).

a awful search engine optimization purchaser, in flip, is someone who will most effective be glad (albeit quickly) with a horrific seo. because they decline to don't forget moral web consultants or smarter marketing strategies, they may be growing markets for the e-advertising charlatans and black-hats. there are  simple sorts of horrific search engine optimization customers: crooks and idiot--oops, i suggest, ethically challenged and judgmentally-challenged.

ethically-challenged search engine optimization clients

i have never gotten such a lot of inquiries soliciting for out-and-out unethical services. still, i have been requested about blog-sp@mming software program and other shady net marketing methods a pair instances. a colleague shared this gem with me: "have you ever idea about just scanning a e-book from the library and the usage of it for web content material? or is that too excessive-risk?" (seriously, a person requested him this.)

of path, judging from the amount of remark sp@m and seo-inspired hacking on the internet, there is plenty of call for for this stuff.

judgmentally-challenged seo customers

a far larger institution of terrible seo customers are surely folks who insist on putting themselves inside the way of fraud. sure, that is right: i am blaming the sufferer. someone who goes searching out a $five gold watch cannot cry too long if the watch turns out to be fake or warm. with search engine optimization, there are a few greater nuances, but it's the same essential idea.

the overwhelming majority of these judgmentally challenged souls are private individuals whose only business is the commercial enterprise-in-a-kit range. yet they're also every so often representatives of real successful groups. the actual businesspeople tend to be quicker to let their misconceptions move (in the end, they could have the funds for the real seo alternatives), however not constantly. let's look at some consultant styles of this institution, straight out of my very own inbox (be aware: these are inquiries from possibilities, no longer real customers). 

something-for-(little greater than)-nothing clients

sincerely, i generally tend to suppose those people ought to be within the ethically challenged organization, however maybe this is simply the remnant of my paintings ethic making me be imply there are surely two kinds of these customers:

the formidable but reasonably-priced client: "i might like to get to the top of google for the key-word, 'loan' so i'm able to flip over $100,000/month in sales. i will spend as much as $1,000."

the adsense-is-my-enterprise-plan purchaser: you would not trust the numbers of inquiries i am getting from those who best plan to make money off adsense or different on-website advertising and marketing--they do not actually have a plan for purchasing repeat site visitors, nor do they've content material to synergize with the seo attempt. via shopping for promotional services, they could basically be buying advertising so that it will make cash off advertising--you see in which that is a problem?

every other way of searching at it: why wouldn't i simply create a domain myself and preserve all of the make the most of my efforts? in fact, maximum seos do have their personal assignment sites, which are regularly monetized by way of adsense. the cash we could in any other case get from adsense is one very low baseline for pricing our offerings. valid seo clients are typically promoting goods or offerings at a profit price that works out to ten or greater times what they may get from adsense.

in addition to the grasping, i also see a few other sorts of less commonplace, however nonetheless elaborate prospective search engine optimization clients:

search engine optimization-starry-eyed customers: "search engine visitors is honestly the pleasant manner for me to get puppy-sitting customers in my tiny himalayan village."

the little-know-how-is-a-risky-aspect consumer: "don't tell me about key-word research, content, anchor textual content, or natural linking strategy, simply get me the pagerank (or hyperlinks, keyword density, or regardless of the fad is)."

gullible-and-not-letting-go customer: "i recognize of at the least two offerings with a view to submit my website online to lots of search engines like google and yahoo for $29.ninety five. if you can't do that, i will take my commercial enterprise some other place."

i-will-by no means-consider-seo-but-i will-keep in mind-it-anyway consumer: "no one can assure a very good seek engine ranking so that is all unnecessary--i will simply go with that $29.95 search engine submission package deal a person just emailed me approximately. as a minimum it is reasonably-priced."

in short, if you are going to locate desirable search engine optimization net experts, you need: 1) sensible expectancies; 2) a practical price range; three) solid statistics. don't anticipate something for not anything, do some studying, and it is an awful lot less likely you will fall sufferer to terrible seos.

Customers For Free - SEO Marketing For Real Estate Agents

getting customers without cost? seo marketing for realtors, element one. are you able to simply get clients totally free at the web?

sure you may and common people are doing it now every day. however they're only average inside the experience that they do now not have a few magical potential or unique interior information. they may be the humans which have discovered to use time tested principles and that they enforce them the usage of the efficiencies of modern-day generation. so what is search engine optimization advertising and marketing? just if you are an vintage timer, ( everybody over 40, relative to the net) or you have got been residing in a cave you could want a definition for the acronym search engine optimization. it definitely approach search engine optimization. for the sake of brevity i'm now not going to spend a whole lot time explaining what it's far.

i'm going to assume you already have a reasonably properly working knowledge of this time period. this newsletter can be the beginning in a protracted collection of articles that appears at seo specially for real property dealers. due to the fact i am a minneapolis home inspector placed inside the lake minnetonka place; it serves my hobbies to assist neighborhood actual estate dealers be triumphant by using teaching and coaching them for the quid seasoned quo benefit of obtaining referrals from their clients. it's far perhaps one of the only a few ways inspectors can offer value to retailers with out the unethical and possibly illegal exercise of procuring referrals beneath the table.

something i do to help realtors prevail and reap clients will advantage my enterprise. it's miles in my direct line of self interest to assist realtors get greater business with a decrease capital funding. seo is a valuable tool within the advertising device field. if finished well it could lower the fee of acquisition per client.

a short definition of seo. seo is in which you try and boom the quantity of traffic to your net web page through ( organic or unpaid ) search effects in place of seek engine advertising and marketing (sem) which deals with paid inclusion or the buying of advertising area. in net advertising and marketing method, search engine optimization attempts to understand how search engines like google find, categorize and qualify content and what people search for. optimizing a internet site involves the assignment of writing content to each increase its relevance to unique keywords and to dispose of limitations to the indexing activities of serps.

this definitely approach that while you attempt to use the "loose" component of the net to marketplace your actual estate company, you will want to optimize the content of your net web page. when you layout your internet website online, write articles or community at the web, you'll need a approach for the effective use of key phrases, hyperlinks and html code to "appeal to" web web site search engines like google like google in your internet website or any other form of your internet content.

this is all too regularly scary and intimidating to most actual estate agents due to the fact engines like google are very mysterious and noticeably mathematical technological monstrosities. when the general public try to start gaining knowledge of it they fast throw up their arms and finish it's miles just too complicated. so they'll both forgo this medium of advertising and marketing altogether or they will spend a incredible deal of money hiring a person else to do it for them. and all too often those agencies that declare so that it will design an wonderful lead producing device so that it will spit out one qualified lead after every other out of your sales funnel turn out to just be a worthless rip off. too many carrier carriers like real property retailers have fallen prey to this hype.

and now the rules have changed. cutting-edge search engine optimization businesses are actually supplying "pay for effects" advertising and marketing programs that promise first web page placement guarantees. at the least these organizations need to adhere to some form of a measurable performance metric. but to virtually get on the primary web page isn't always sufficient either. the goal of advertising is to draw qualified customers and construct emblem focus. just getting on the primary web page will now not do this. that is why the masters of the net are capable of observe "antique faculty" advertising awareness to the present day medium of net advertising.

and that's what this collection of articles goes to deal with. how can your common real property agent compete and win in the speedy paced and ever changing global of internet advertising? there's a solution to this query. and there is a way to get there. but the value of admission is to get an education on time tested advertising and marketing principles and making use of them to fashionable search engine optimization principles to create a advertising approach so one can supply at the promise of more customers for less money.

what's the hassle? why do you need to analyze seo advertising on-line?

actual estate marketers are marketers. that means they have to spend their very own time and money obtaining their personal customers. they also have overhead fees which includes the price of office area, administration, coverage, licensure, and many others. but the one price this is possibly the maximum expensive is the value to acquire customers. in the modern global it has end up very luxurious to market it. and the effectiveness of most marketing may be very terrible. it is now normal to best get one lead out of 1 thousand considered commercials. that could be a.0010 fee of return. and that is only a lead.

then you need to qualify that result in see if the possibility is a proper purchaser. once you determine they are a patron, then you have to appeal to them faraway from your competitor and persuade them to sign up the dotted line with you. now that you have one patron that has allowed you to listing their assets, now you need to promote their domestic. so the advertising starts offevolved all once more. it's miles clean to peer that this can turn out to be very costly right away. if you are buying space in any marketing medium, the probabilities that you will be profitable in spite of everything charges are paid are small. advertising area is frequently too costly for unmarried people to make it worth the investment. therefore a realtor's largest problem is to discover a manner to acquire new customers with out incurring the dramatic expenses associated with ordinary advertising and marketing.

there are two ways in order to can help you develop a sales funnel without the marketing cost. the first manner is the "antique school" technique of growing a community of relationships. those are collectively beneficial relationships that advantage each member of the network. not anything beats this gadget. however as i can explain a little later, it takes time and has some drawbacks. the brand new cutting-edge method is to develop relationships the usage of the net because the medium to get your message in front capability clients and additionally capability community members. it's far a new device inside the marketer's toolkit. however it isn't always a silver bullet.

the net has promised the arena to all people. however the general public have determined they do not need what the arena is trying to aggressively promote them. so the net and each other form of advertising is causing a brand new problem. humans have started to construct thick firewalls each online and rancid. and the promise of the internet has succumbed to the contemporary hassle of information overload. so the present day marketer desires the promise of loose clients the internet has to provide. however they want a approach to conquer the limitless obstacles that have been placed earlier than them. there may be a option to this hassle. and seo advertising provides the equipment to deal with this task.

what this series of articles is all about; doing a massive wide variety of small things properly.

the following classes will shape the start of this series of articles. the following descriptions are just a synopsis of the content of this series of articles. each class ought to be understood because it relates to the complete. every issue through itself will do nothing to serve you on its own. you need to place each piece together to shape an general advertising approach to reduce your fees and increase your exposure to the right target audience. every of these additives while understood and carried out efficaciously will paintings to convey you new business from a huge type of assets you can not but have even considered.

but you'll want to regulate your expectancies. you'll not skyrocket to success online via adopting some modern net tricks. what i can teach you in those articles might be very small pieces of a very massive puzzle. you will now not should invest in these answers. but you may need to spend time. and in case you live in enterprise long sufficient, you may finally harvest the rewards of your efforts. fulfillment inside the current international does not come from doing one component very well. it comes from doing many small matters thoroughly constantly over time. and the cumulative impact of these efforts will generate enterprise for you. but it will no longer come right now. it will come in time.

the value of your provide. this is where you begin.

absolutely placed, this is what you do nicely. that is what you're promoting. in case you can't do something properly, you then can't desire to be successful regardless of how proper you're at internet advertising and marketing. in this series of articles i can explain the fundamentals of advertising and marketing and then a way to adjust and observe the ones strategies to seo advertising. while you carry old understanding together with cutting-edge efficiencies, you could have a powerful set of gear at your disposal. you'll find out there are not any fancy techniques and no magic bullets. you may simply need to implement these strategies one step at a time to obtain suitable consequences.

conventional advertising ideas. seo can't work without them.

seo primarily based net marketing is nugatory except you adhere to the time examined rules of marketing. there may be an vintage saying. entrepreneurs promote matters that different human beings want to buy. in case you are a actual property agent then you are promoting your potential to sell a person else's house speedy, for the best offer at the same time as abiding via all of the rules and guidelines. that's what human beings need to shop for. it's miles your job to accomplish the ones duties. if you aren't capable of do just that, then you have nothing of cost to promote. there is nothing i will train you in order to triumph over that hurdle. but in case you discover ways to apply those time-tested methods, they'll help you to sell actual property better. however you first must be capable of sell actual estate. the horse has to return earlier than the cart.

key phrases

the vicinity to begin getting to know about seo advertising is by using know-how key phrases. these unique words will shape the hub of your net advertising and marketing marketing campaign. in themselves they offer not anything. however when they as it should be describe your particular capabilities and the value of your supplying relative to your competitors, then they start to be just right for you. that is possibly the again bone of seo. consequently it is the essential region to begin in case you need to benefit any manipulate over net marketing. i may be spending a exceptional deal of time just on key phrases. this is in which you'll broaden the most amount of control over your ability to draw search engines to you articles and on-line content. it's miles in which you learn to get in the front of big amounts of traffic at the internet everyday. it's going to additionally assist you to jot down interesting articles with a view to truly be of fee to others. while you recognize keywords on a deep level, then you will be capable of write content that speaks definitely to people with answers to problems that they're attempting to find online. and your articles will convince them that your offerings and ability units are the solutions they're searching for. key phrases are the railroad tracks so that it will take you in your destination.

content material

it's been said that content material is king. this isn't really accurate. what you assert approximately what you're competitively capable of offer that is of cost to others is the important thing to your success. first you want to get top at something that is of price to others. while you are first starting out, it isn't always feasible to show a records of labor fulfillment. that is why you will want to ride the shirt tails of others and offer them with profitable provider until you research the ropes. but this is some other article at over again. however if you have a piece records then you may need in order to put your competencies, reports and particular value into writing. but in relation to seo, it'll no longer simply be any writing. it will need to be writing that includes content that a search engine will use to put your message in front of no longer simplest your target audience, but all of us that can benefit however in a roundabout way from a relationship with you. whilst you know the rules of the game, seo can actually pressure you to perfect your message and advertising strategy so that you'll be extra powerful on-line and off. i will define a strategy to help you understand how "content" is the important thing on your achievement. however with the know-how that content material has to speak both to look engine algorithms and the public to be able to be studying your content material.

the community

in case you are vintage school, the network refers to a closely related group of people that percentage a not unusual hobby. in actual property that is typically affiliated carriers and goal agencies of humans that realtors expand relationships with to get enterprise. however inside the world of search engine optimization it is connection with the "content network". that is a set of web sites that currently gets a super deal of visitors and people net sites already have hooked up a high excellent rating with engines like google like google. on the grounds that the majority spend their time on-line visiting internet web sites due to the fact those web sites provide them fee, then you'll want to apprehend how you could get site visitors from the ones web sites that are unfastened. however how is that viable you would possibly ask?

isn't the content material community a place to shop for expensive banner ads and textual content advertisements? well sure that is actual, but that may be very costly and can offer bad results for plenty provider primarily based agencies. but there is any other thing to the "network" a good way to let you place site visitors generating content on the net totally free. that is possible due to the fact those sites make money through "adsense". that is a software by means of google where website proprietors can percentage in pay consistent with click sales from visitors that click at the advertisements embedded in their web website. but how do those web sites appeal to site visitors? the answer is content material. and they get their content from people like you. they may be normal human beings to be able to upload crucial and precious content that internet users are looking for. the object you are analyzing is an example of this.

you can get high quality visitors in your commercial enterprise or web website online if you do the difficult paintings of creating treasured content. and in case you are truly clever, you may beat your competitors and make it to the first web page for relevant keywords. greater on that later. but for now you want to grow to be aware about the network of internet web sites in order to permit you to publish content without cost as a way to force qualified visitors to you. i may be showing you what to search for and wherein to publish content, then i'm able to show you a way to write that content for optimum effectiveness. if you piggyback at the shirt tails of internet site authors that have a excessive traffic volume and an high-quality fine rating, you'll get to the the front of the line to your area or niche marketplace.

the larger picture

to get the maximum from the net, you want to suppose way outside the field. in case you confine your wondering to simply getting qualified leads directly from customers searching to buy now, you may lose a more opportunity to get customers from oblique site visitors that will bring about enterprise you can never expect or plan for. i will be showing you how to see outdoor the field so that you can use the net to get in front of people you could by no means meet. if they prefer your message and you've offered them authentic fee, they'll send you referral business from places you may have by no means heard of before. you may advantage exposure in categories you cannot now believe. you're simply no longer clever enough to determine out each feasible class or institution of human beings that desires your offerings. but the relaxation of the sector is. they realize higher than you. the trick is to get your message out in methods that touch the lives of human beings in a positive manner. in case you assist others, you may get enough business so long as you provide a precious carrier.

authority branding

this is the beyond, present and future of any a hit advertising and marketing method for the services enterprise. if you are a provider provider you will fall into two basic classes. you'll both be providing hard work in a few shape or fashion. meaning you may be finishing a few form of a challenge. or you'll be providing consulting offerings wherein your intelligence is the commodity. as a consultant you'll either be orchestrating a greater efficient or profitable strategy or you will be protecting your consumer from some damage or loss. these are surely the only  options. consequently your advertising method ought to rent a method for successfully speaking your precise talents, ability or intelligence born from schooling and difficult received enjoy. in case you use conventional advertising methods, you will lay our a fortune to acquire this kind of emblem recognition.

you cannot make enough from each sale in maximum instances to support this type of a strategy. the other method is to develop relationships from conversations and private interactions. if done properly, you will develop a network of humans so as to promote your offerings for you. that is the simplest marketing approach and has a long records of achievement. the problem is that it takes a long term to expand that network. and it is mostly a mine field of politics and personal pastimes. and people that sell you could fast emerge as your worst critics. and their complaint might not be honest or even correct. it may be which you are perceived as a competitive hazard and now you want to be reduce right down to size. the tables can turn all too speedy. but the net can offer a solution on the way to offer you with an efficient system of communicating your value and information that isn't always filtered by personal bias. and great of all it could be unfastened if it's far carried out efficiently. in later articles i'm able to cope with at period the most effective strategies for growing and imposing authority emblem attention at the internet.

html code

i can now not spend too much time in this topic for now as it will now not be an crucial part of your strategy. why is that? because your internet site and content is not going to be complex. nicely encoding content is designed to lessen the barriers to go looking engine spiders that move slowly the internet to discover, categorize and price content on the web. only complicated e-trade web sites generally tend to suffer from these problems. service vendors can write content material that is straightforward and powerful. you do not need fancy tricks. you simply want to offer precious statistics that other humans need and want to read. one of the few locations it can are available on hand is for photos. but you have to no longer be the usage of too many photographs to emblem your self. consulting carrier carriers need to talk their precise highbrow price, enterprise device and work ethics. phrases do the excellent activity of this. and engines like google love phrases!

this ends the introduction to this collection of articles. see component ...

for greater information you may go to is the proprietor of o'connell consulting and rare wooden reworking llc. he is presently examining homes and imparting consultation offerings inside the minneapolis vicinity and suburbs. he has 24 years of revel in inside the constructing trades. he has concentrated on serving excessive stop customers with an eye for detail. his ability units allowed him to supply a few remarkably inventive and beautiful interior adjustments. he performed a mastery of numerous trades inclusive of framing and trim carpentry, fine timber paintings finishes, stunning fake finishes and creative murals, and also tile installation for bathrooms.

he also won know-how at conceptual pc aided layout. his sub-strong point become repairing defects and damage because of water intrusion. he additionally ventured into the storm harm marketplace for one summer season to learn how to negotiate with coverage businesses and restore roofing, siding and windows that were broken by way of severe storms and hail. he attended kaplan expert faculties to gain his certification in domestic inspections. seeing an opportunity in what is to become a growth industry, steven reorganized his career dreams and commenced o'connell consulting. with a massive number of homes for sale, and lots of in questionable situation, his skill units will assist home proprietors and investors examine their capability real property buy. o'connell consulting is for domestic proprietors, traders and real property professionals that want a protracted and ongoing relationship with an experienced records resource.